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Complete Guide to Buying TV Online in India – 2020

Last Updated on April 9, 2020 by Ashwini G

According to government data, the Indian e-commerce industry is growing at a whopping 51% per annum, the highest in the world. Online retail sales, propelled by increasing smartphone and internet usage, have a lot to do with this. And the biggest contributor to these sales are revenues from the sale of electronics (at 48%). This includes electronic appliances such as laptops, microwaves, air conditioners, televisions, and washing machines. Now, when it comes to buying TV’s, just the technological aspects are such that they can confuse consumers. Add to that online purchase consideration (such as choice of portal and reliability concerns), and buying a TV online can be an overwhelming experience. You needn’t worry, though, since more options and shopping considerations are not always a bad thing, especially when they can help you save on money, time, and effort. It is our endeavor to simplify things for you so that you have a smooth online shopping experience. To that end, we present to you this all-you-need-to-know guide to buying a TV online. Among other things, it covers topics such as:

  • How to go about buying a TV
  • Shopping considerations specific to buying a TV online
  • Advantages of purchasing a TV online
  • Shopping platform resources vs. a store experience
  • Tips to help you get more out of your online shopping experience

A Primer to Buying a TV Online

You may have decided to buy a TV online because:

  • You want to replace your old TV set with a modern one or buy an additional TV set
  • This time around, you want to try buying a TV online
  • You are a seasoned online shopper but have never purchased an electronic item online
  • You have purchased electronic items online but not a TV
  • You would like to get more out of your online TV buying experience

No matter what the case, here are a few things you must have an idea about before buying a TV online:

  • Screen size (24”-85”) – You have to decide on the screen size with two primary considerations – the display resolution you prefer and the viewing distance you seek to maintain. Most online portals will provide you the specific information required to decide on the screen size.
  • Display Resolution – You have to decide between the HD Ready (720p), Full HD (1080p), and Ultra HD (4K or 2160p) options depending on the picture quality you seek, your content source, as also your budget. Full HD is a safe bet (suited to most available options), while 4K is a good future-ready option if you can afford it.
  • Connectivity Options – Depending on your needs, you should look for USB ports (pen-drive, external hard drive, internet dongle), HDMI ports (HD set-top box, Blu-ray player, gaming console), SD card slot (DSLR picture viewing), optical audio (external sound system), component port (old generation devices such as DVD players), wi-fi (internet use), etc.
  • Sound Quality – For optimum sound quality, you should look at factors such as the speaker output (wattage), speaker positioning (front or bottom), sound technology (Dolby Digital, DTS), and sound customization (sound modes and graphic equalizers).
  • Smart TV – Simply put, a Smart TV is to TVs what a smartphone is to cellphones. As such, you will have the various options that your smartphone provides (apps, content stores, voice search, etc.) in addition to certain additional TV-related features (such as smart remotes and built-in Chromecast), depending on the OS (Android, Tizen, WebOS, etc.).

Additional Considerations tp Purchase TV Online  –

  • Display Type/screen technology (LED, QLED, OLED)
  • Refresh rate (measured in Hz or FPS with higher being better)
  • Contrast ratio (higher is better for picture detailing)
  • High Dynamic Range (HDR 10/Pro and Dolby Vision for vivid imagery, needs HDR content though)
  • Mirroring support (for internet usage in the absence of wi-fi)

10   Shopping Consideration for Buying A TV Online

Brand Reputation

While brand reputation must be considered with any TV purchase, it matters more with an online purchase. Ideally, you should opt for a popular, trusted, and reputable brand. You could play it safe with a brand that you have experience with or opt for a brand that is well-received in the online market. Here’s a list of the TV brands which are available online in India:

  • Sony
  • LG
  • Samsung
  • TCL
  • Vu
  • Sharp
  • Philips
  • Onida
  • Micromax
  • Panasonic
  • Xiaomi
  • BPL
  • Sanyo
  • Lloyd
  • Haier
  • Videocon
  • Mitashi

Shopping Site

You should ideally opt for a trusted and reputed online shopping portal to keep your risks minimal. Looking for site-assured products ensures glitch-free deliveries as also hassle-free return/replacement/repair options. Major shopping sites for buying a TV online in India are:

  • Amazon India
  • Flipkart
  • TataCliq
  • Snapdeal
  • Croma
  • Vijay Sales
  • Paytm Mall
  • Shopclues

You can also opt to buy from the company website.

Retailer or Seller Credentials

Shopping sites host several sellers, and you should always check seller credentials before making a purchase. You can do so by checking out seller reviews and ratings. Make sure you buy from a reputable seller with solid delivery (timely, safe) and after-sales (replacement, return) credentials. Your safest bets are usually the largest or site-backed sellers such as Cloudtail for Amazon and WS Retail for Flipkart. If these are not an option, look out for a seller with a higher number of transactions and positive customer ratings.

  • Reviews – An online feature that no brick and mortar store can provide and can make up for physical inspection is user reviews. And you should not limit yourself to reading only the TV model reviews. You should go a step further and read through brand reviews, competitive model reviews, and seller reviews. Most online portals now have checks to verify genuine user reviews, so you can be assured of the veracity of what you read.
  • Comparison – One of the biggest advantages of buying tv online is the opportunity to be able to compare prices, discounts, and reviews on the same as also on other shopping sites. For user convenience, many portals have comparison charts not only in the products section but also in their buying guides section.
  • Offers and Sales – One of the reasons that people prefer to shop online for electronics is for offers. This includes not only discounts on the MRP but also limited-time offers, cashback offers, coupon codes, and frequent customer offers. With most online portals, there are defined sale periods of the year, such as Independence Day, festive season (Dussehra-Diwali, Christmas), and the year-end. You can also avail of extra discounts offered by banks such as HDFC, ICICI, SBI during such sale periods.
  • EMI Card Option – If you have an EMI card or decide to opt for one, you can avail of even more benefits in buying a TV online. Not only is it simpler to make the purchase (by simply entering the card details), but you can also avail of discounts and offers exclusive to EMI cardholders. Besides, an EMI card has a list of approved sellers and retailers connected to its network. This takes care of any concerns you may have in buying a TV online. This is not to mention the easy and customizable paying option that is a given with EMI cards. A number of portals have no-cost EMI options on some of their TV models.
  • Warranty – When it comes to warranties, do check out whether they are manufacturer or seller or provided. Also, whether they are on par with those provided in an offline electronic shop or brand-authorized shops, trusted brands provide additional DOA (dead on arrival) replacement if the TV has reached you in a non-working condition. A 3-year damage cover replacement warranty is a good deal.
  • After-Sales Service – This matters with all electronic equipment and particularly with online bought electronics, which may be damaged in transit. Look out for India serviceability (offline stores) with your chosen brand. With the online portal or seller, look out for grievance redressal options such as free pickup or free replacement or returns and extended warranties for repairs.
  • Installation and Demo – Before buying a TV online, do look out for installation services offered with your purchase. A lot of online sellers provide free installation, and this ensures a hassle-free experience, whether you choose to table- or wall-mount your TV. Also, when it comes to TVs, a demo can be priceless to make you aware of features that you may otherwise not know of.

More About Buying A TV Online

Is It Good/Safe to Buy TV Online In India?

Yes, there is no problem with making an online purchase of a TV in India. Online shopping provides the added option of browsing through different brands, comparing models on the basis of specifications, and reading through customer reviews. This can not only be safer but also more beneficial in terms of time, effort, and money, especially if you manage to find the right portal, the right product, and a suitable deal. This may involve some waiting and watching. During this time, you have the benefit of checking out new reviews of your chosen TV model as also newer products (which tend to be cheaper and most advanced).

Which Is The Best Television To Buy In India?

Every individual will have different requirements, budgets, and choices. Thus, the answer will depend on the individual parameters.

Why Consider Buying A TV Online?

As per data collated by GfK India (digital analytics), from January-April 2019, sales in the 32”+TV screen category have shown a 90% rise as compared to the same period last year. You can gauge the clear preference for larger screens from this data. Two main reasons for this are increasing affordability as also manufacturer promotions. Know that you are not alone in your preference for online. Since 2017, online TV sales have shown a steady contribution percentage of 10% p.a. to total TV sales. In 2019, the trend leans towards smart TVs (164% growth) and ultra-high-definition TVs (116% growth). Importantly, you need to consider the fact that on average, there is an almost 4000 rupees difference between the online and offline TV sales market. This goes up to as much as Rs.35,000 in the 43” TV category. Besides, there are certain added advantages to buying a TV online:

  • You save time since online portals are like a one-stop destination to learn, compare, buy
  • You can save money with cashback options, exchange offers, discounts, sales, etc.
  • You save effort by making a purchase merely by browsing, clicking, and filling in a few details.
  • You can easily access the portal’s learning resources before making a purchase (glossaries, buying guides, comparative charts, pro buying tips)
  • You have access to a dedicated TV store with most online portals
  • You can save big by buying a TV online on dedicated sale days
  • You can access useful information such as new launches, most searched TVs, stock availability, purchase benefits, top selections, the complete range, etc.
  • You can compare your options (price, features, reviews, benefits) without having to physically check out different models and brands, which may not all be available in a store
  • You can opt for seller-provided extended warranty options (over and above manufacturer-provided warranties)

Pro Tips for Buying A TV Online

  • If you are looking to maximize your savings and can wait to buy a TV, you should hold off your purchase until known sale periods.
  • If making a safe purchase is your paramount concern, buy a TV that is in the portal’s warehouse. This way, you will get a TV that is shipped and handled by the portal itself (not the seller).

(To know which product this is, look for the site-assured tag, e.g. ‘Amazon Fulfilled’ on Amazon and ‘Flipkart Assured’ on Flipkart.)

  • You should stay away from unbelievable deals. They usually have a catch involved, especially if they are from 3rd party unknown sellers.
  • You should avoid buying a TV of a brand you haven’t heard of unless your budget is really tight.
  • If you are a wary buyer, you can shortlist a few TVs, physically inspect them in a store, and then make an online purchase.
  • For utmost convenience, look out for delivery guarantees, free installation, free shipping, free replacement, and easy returns.
  • If you are new to the TV market and not sure of your needs, you can opt for EMI card payments.
  • If maximum savings are your concern, compare all major portals to find the lowest price (also check shipping charges).
  • If a website offers you the option for alerts on deals, price drop, or ‘back in stock’ on the TVs you’ve shortlisted, sign up for it.
  • To know the true discount you’re getting, check the price on the TV manufacturer’s website (not the portal).

(Sometimes, manufacturers offer better deals than shopping portals.)

  • While reading reviews, make sure you have the model name right and in full, so as to not accidentally read reviews of another model.
  • Read reviews from all portals and make sure to read the most recent ones as opposed to the top-rated ones (this gives a more representative, true, and current picture, which will keep you from worrying about old issues that may have been fixed.)
  • Watch product videos, whenever possible, before making a purchase.

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